Marketing Management

We offer a compendium of customized communications tools to achieve practical solutions that meet our clients' objectives.

  •   Project Name:

    Making Health Services Known

  •   Client Name:

    City of New Orleans Health Department

A municipality noticed a considerable decline in its citizens' health-seeking behavior and their utilization of local department of health clinics. Our work, including brand development and market penetration, improved utilization of clinics and awareness of newly provided services for our client.

The Client's Challenge:

A municipality noticed a considerable decline in its citizens' health-seeking behavior and their utilization of local department of health clinics.

Our Solution:

Increase awareness of health services available within six of a municipality's department of health.

The Outcome:

Increased telephone inquiries to the department's 311 phone line were noted during and after market penetration. The request for guest spots for the agency director and other authorities on local radio, television, and print media increased due to the augmented visibility of the department of health and its services. Inquiries about partnerships and collaborations also increased. Written and in-person testimony for a congressional hearing to secure additional city funding.