The Client's Challenge

Redesign and roll out an initiative within 45 days in three cities having three distinct programs with three separate target audiences (healthcare providers, health consumers, and health advocates in faith-based and health disparate communities) focused on reducing cholesterol and its related risk factors in minority populations.

Our Solution

Increase patient awareness of high prevalence of cholesterol and high blood pressure as risk factors of cardiovascular disease; improve strategies for the identification, diagnosis, treatment, and management of high-risk patients; and emphasize the importance of effective risk factor modification.

The Outcome

A well-coordinated activitiy with strategic partners including 558 professional and consumer attendees at the educational forums; 1,330 participants in the health-risk assessment activities of which 200 (15%) were referred for follow-up care (where appropriate) to properly manage the contributing factors to improve heart health outcomes. Comsumer testimonials included those of people unaware of their health status and the possibility of early death had not they participated in the activity. Overall, the initiative reached nearly 4,000 individuals including those receiving information from twelve worship sites, which was 60% greater than the target reach. Programs were conducted in Jackson, Mississippi (Jackson Medical Mall and Metro Center Mall); New York, New York (Harlem Hospital and New York Academy of Medicine); and Washington, DC (National Mall and Omni Shoreham Hotel). Agreement was reached to continue the management of this initiative for the second year expanding the selected cities to five.